The challenge
Build a store around how your customers buy.
- You are opening your first store and need to decide what belongs in the launch.
- A store looks acceptable but makes browsing or checkout difficult.
- Products, payments and fulfilment do not connect cleanly.
- A redesign or migration risks disrupting an existing business.
How BrownBag helps
BrownBag develops online stores around your catalogue, customer journey and operating requirements. We compare Shopify, WooCommerce, OpenCart and bespoke delivery, then scope design, theme customisation, extensions, migration, integrations and launch support around the approach that fits your business.
Your first online store
No store yet? Start with a focused launch.
A small first launch might cover one product range, one selling market and an agreed checkout and delivery flow. We scope the catalogue, essential pages, payment setup and order handover together, then test the journey before launch. This is an example scope to discuss, not a fixed package or price.
What you bring
Share your products, prices, selling destination, available images and descriptions, budget range and intended launch timing. A working business name is enough for the first conversation. We identify missing content and account requirements with you; you do not need to choose a platform first.
What we agree and hand over
Your scope records who owns the domain, store accounts, catalogue and commissioned assets, and the terms for any licensed themes or extensions. We agree account access, checkout testing, training, documentation and who handles orders, updates and support after launch.
Plan the setup and ongoing costs
Separate the build and content budget from domain renewal, hosting or platform subscriptions, paid themes or extensions, payment fees, delivery charges and maintenance. Stock and advertising budgets are separate operating decisions. The proposal confirms what is included and which costs are paid to other providers.
Timing depends on product information, your approvals, payment-provider onboarding, delivery arrangements and the connections included in the scope.
Plan my first store →What we can deliver
We agree the exact outputs around your business, channels and operating requirements.
- A responsive store mapped to your catalogue and buying journey
- An agreed checkout, payment and fulfilment integration plan
- A tested launch checklist and handover to your team
Explore the detailed service scope
What this covers
Explore the linked services for their process and deliverables. Related activities can be included in the same engagement.
- Custom shopping-cart implementation
- Shopify
- WooCommerce and OpenCart development
- store redesign
- migration
- theme customisation
- B2B/wholesale portals
- multi-vendor marketplaces and headless commerce
Connect the next part of the journey
These services can work alongside this engagement.
Improve the store you already have
Start with the part that needs attention, from a theme or extension to a complete migration.
Connect, launch and support
Connect the customer-facing store to the records, payment events and operational handoffs behind each order.
From first conversation to delivery
How this engagement works
Map the buying journey
Review customers, products, existing data, payment options and the jobs your store must support.
Design and implement
Build the agreed pages, catalogue structure and integrations with staged review points.
Test and hand over
Check responsive journeys, checkout behavior and operational handoffs before an agreed launch and training plan.
Prepare for the conversation
Platform Comparison Tool
Compare a store you control with marketplace-led selling before choosing your next channel.
Explore this planning tool →Your questions, answered
Can you help if we do not have a store or platform yet?
Yes. Start with your products, selling market and budget range. We help define a focused first launch, compare platform options and identify the content, payment and delivery arrangements needed before opening.
Can you work on an existing store?
Yes. We can scope a focused improvement, redesign or migration after reviewing the current platform, data, integrations and business constraints.
How do we choose between a platform and custom software?
Compare the catalogue, workflows, design requirements, integrations and ongoing ownership costs. A consultation helps identify the tradeoffs before choosing the implementation.