The challenge
Make it easier to buy, and worthwhile to return.
- Customers reach the store but abandon product pages or checkout.
- Recovery messages are disconnected from the customer’s actual order journey.
- Repeat purchase opportunities are missed because customer groups are treated alike.
How BrownBag helps
Conversion and retention work improves the steps between interest, purchase and the next order. We review friction, segment customer needs and scope experiments or lifecycle campaigns around the evidence available from your business.
What we can deliver
We agree the exact outputs around your business, channels and operating requirements.
- A review of product, landing-page and checkout friction
- A prioritised experiment and improvement plan
- Customer segments and recovery or retention workflows
Explore the detailed service scope
What this covers
Explore the linked services for their process and deliverables. Related activities can be included in the same engagement.
Connect the next part of the journey
These services can work alongside this engagement.
From first conversation to delivery
How this engagement works
Find the friction
Review key journeys, customer feedback and available funnel data.
Prioritise improvements
Choose changes or experiments with a clear hypothesis and success measure.
Build retention routines
Set up the agreed recovery, loyalty, referral or win-back workflows and review their results.
Prepare for the conversation
Product Profit Margin Calculator
See contribution per unit after product cost, fulfilment and percentage selling fees.
Explore this planning tool →Your questions, answered
Can you run A/B tests on a small store?
Testing needs enough relevant traffic to support useful conclusions. Where that is limited, we can prioritise usability fixes and qualitative evidence instead of overstating test results.
Will you send marketing messages to all customers?
Campaign scope should respect the applicable consent, channel rules and customer preferences. We define the eligible audience and approval process before sending.