Etsy shop content & operations

Explain the product and the maker’s role.

Customers need to understand materials, size, personalisation and production time. A shop also needs to establish that its products and production arrangements fit Etsy’s current rules before investing in listings.

Check the product’s fit first

Etsy’s creativity standards distinguish items made, designed, handpicked or sourced by sellers. Review the applicable category and production-partner disclosures for your actual product. BrownBag helps organise the information; platform eligibility is not guaranteed.

• Product and production-role brief
• Materials, dimensions and personalisation fields
• Original image and content requirements review

Make custom orders less ambiguous

Specify what a buyer must supply, how options are recorded and when an approval is needed. Photography and copy should explain the finished item, what is included and realistic processing expectations. Avoid promises that the production workflow cannot support.

Connect messages with fulfilment

Keep the agreed personalisation, order reference and dispatch instructions together. Define the handling of missing buyer information, requested changes and damaged deliveries. Review pricing with the time spent on each order, packaging and channel costs in mind.

Prepare a useful first conversation

Describe what you make or design, any production partners, target buyer markets and the customisation or order process you need help with.