One connected search programme
Be discoverable.
Be useful.
Make the next step clear.
Your customers may start with a search result, a product comparison or a generated answer. Wherever the journey begins, they need accurate information and a store that helps them choose.
We connect the technical work behind discovery with product expertise, clear content and a usable buying journey. Start with the problem you can see; we will define the specialist work needed to address it.
Not sure what needs fixing?
Start with an evidence-backed audit and a prioritised roadmap.
Explore the SEO audit →Strengthen the storeProducts are hard to find?
Review catalogue structure, technical access and product information.
Explore specialist SEO →Understand new discoveryQuestions about AI search?
Choose a clear scope for answers, source quality or measured evaluation.
Explore AI & answer services →New discovery, clearly scoped
AI & answer discovery
AEO, GEO, LLMO, AIO and GAIO overlap. Each service owns a defined task; shared research and implementation are scoped once.
Answer Engine Optimisation
Answer the questions that stand between a shopper and a purchase.
Explore the scope →GEOGenerative Engine Optimisation
Build useful source content for generative search and test what changes.
Explore the scope →LLMOLarge Language Model Optimisation
Keep public brand, product-family and policy facts consistent.
Explore the scope →AIOAI Optimisation
Resolve technical gaps in AI discovery access and readiness.
Explore the scope →GAIOGenerative AI Optimisation
Prepare product facts and eligible feeds for generative shopping.
Explore the scope →MONITORINGAI Visibility Monitoring
Make AI visibility observations repeatable and comparable.
Explore the scope →AGENTICAgentic Commerce Readiness
Assess whether supported agents can understand the buying journey.
Explore the scope →Useful pages. Reliable product data.
Catalogue & SEO foundations
Connect category intent, individual products and technical access. Start with a focused audit or a specific catalogue problem.
Technical ecommerce SEO
Resolve crawl, indexing and template problems across a growing catalogue.
Explore the scope →Product & category SEO
Match transactional search intent to useful product and category destinations.
Explore the scope →Ecommerce SEO Audit
Find the problems worth fixing and put the work in the right order.
Explore the scope →Ecommerce Structured Data
Connect product markup to the facts your store actually shows.
Explore the scope →Product Feed Optimisation
Keep submitted product data aligned with the store customers visit.
Explore the scope →Ecommerce Content Strategy
Give each guide and category a clear job in the buying journey.
Explore the scope →Ecommerce SEO Migration
Carry important search journeys through a store or URL change.
Explore the scope →Category & Collection SEO
Organise collections around how your customers choose.
Explore the scope →Product Page SEO
Make the individual product and offer clear.
Explore the scope →Markets, media & selling channels
More ways to be discovered
Different surfaces need different checks. Match real locations, languages, media and marketplace rules to the customers you can serve.
International SEO
Connect language, availability and search intent across the markets you serve.
Explore the scope →Local Retail SEO
Connect real stores, pickup and online product discovery.
Explore the scope →Image & Visual Search SEO
Connect the right product image to the right buying decision.
Explore the scope →Video & YouTube SEO
Make demonstrations discoverable and useful.
Explore the scope →Marketplace SEO
Adapt listing information to each marketplace’s own requirements.
Explore the scope →Implementation-aware support
SEO for your store platform
Review the actual platform, version and customisations. The brief confirms access, delivery ownership and platform-specific dependencies before changes begin.
Shopify SEO
Improve search within the Shopify store you actually run.
Explore the scope →WooCommerce SEO
Bring catalogue SEO and your WordPress stack together.
Explore the scope →Adobe Commerce & Magento SEO
Plan search improvements for a complex catalogue and store architecture.
Explore the scope →Headless & JavaScript SEO
Test what the storefront delivers, beyond its framework label.
Explore the scope →From discovery to a useful next step
Shopping experience & measurement
Connect search visitors with product-finding, performance and accurate reporting. SXO brings the landing journey together; the other services own specific improvements.
Search Experience Optimisation
Help the right search visitor reach the right product and next action.
Explore the scope →Core Web Vitals Optimisation
Improve performance where real shoppers feel the delay.
Explore the scope →Ecommerce SEO Analytics & Attribution
Connect search reporting to trustworthy shopping outcomes.
Explore the scope →AI-Assisted Content Governance
Use content automation with factual sources and accountable review.
Explore the scope →Onsite Search & Merchandising
Help customers find suitable products inside your store.
Explore the scope →How BrownBag works
A practical brief. Clear ownership. Visible progress.
Understand the opportunity
Review your catalogue, target markets, search evidence and current customer journey. Agree the problem, a baseline and the pages that matter commercially.
Deliver the right work
Build a prioritised plan with named owners, evidence requirements and acceptance checks. Connect content, technical and experience improvements where they share dependencies.
Review and decide
Validate published changes and review the agreed measures. Keep a record of what changed, what the data shows and which next action is justified.
Concrete deliverables
A programme you can act on
- A search-intent and page map with clear priorities
- An owned technical, content and journey backlog
- Agreed implementation, briefs or developer-ready specifications
- Validation records and a recurring measurement report
The exact outputs are agreed around the specialist services in your brief.
Measure progress honestly
Visibility is only part of the story.
- Track search impressions, clicks and position trends by meaningful query and page groups.
- Connect landing pages to product visits, enquiries and orders where the data supports attribution.
- Review native generative-AI impressions in Search Console where sufficient data is available. Keep supported Bing citations, sampled answer observations and identifiable referrals separate.
- Review seasonality, stock and site changes alongside the results. No ranking or AI citation is guaranteed.
Start with your store
Let’s define the next useful improvement.
Share your website, target countries and languages, priority products and the problem you want to solve. Existing search reports and recent migration details help us focus the brief.
Your questions, answered
Do we need all six acronym services?
No. Start with the problem, not the label. These terms overlap, and AIO and GAIO in particular are used inconsistently. We define the work, reuse shared research and agree one owner for each deliverable.
Does modern SEO replace technical and product SEO?
No. Accessible pages, reliable product facts and a useful customer journey remain central. The programme adds appropriate AI-discovery review and controlled content workflows to those foundations.
Can you guarantee rankings, traffic or AI citations?
No. Platforms control indexing, rankings and generated answers. We commit to an agreed process, concrete deliverables, transparent evidence and clear reporting of uncertainty.
Can we start with one category or a focused audit?
Yes. A defined category, technical problem or audit can create a manageable first milestone. The next phase follows the findings and your commercial priorities.
How will we know whether the work is helping?
We establish a baseline, map queries and customer tasks to pages, and review search visibility alongside meaningful actions. Reports separate completed work, observed AI answers and attributable customer behaviour.