Find a new product, expand your range or develop a private-label concept with customer and competitor research, target pricing, indicative landed-cost comparisons and a launch shortlist.
Find a new product, expand your range or develop a private-label concept. Connect customer demand, competing offers, target pricing and supplier availability before choosing what to launch.
Research the opportunity. Then research the supply.
Use consumer channels to understand the offer. Use business channels to investigate whether it can be sourced on workable terms.
01 / Demand, reviews & pricing
What would customers value?
Compare products, recurring review themes, variants and dated retail prices in your selling market. Ratings and rankings are signals to test, not verified sales volumes or a promise of profit.
Product gaps and customer expectations
Comparable offers, pack sizes and price ranges
A differentiation hypothesis and sample checklist
02 / Wholesale & manufacturer research
What would it take to supply?
Translate the concept into a specification. Compare company roles, minimum orders, samples, production capability and full landed cost before selecting a supply route.
Supplier identity, capability and manufacturing origin
MOQ, sample cost, customization and lead time
Evidence, destination eligibility and quoted terms
Samples, small orders, product discovery and eligible supplier-level dropshipping tests.
Market focus
Cross-border retail; strong China supply base
Check eligibility & limitations
Retail listings are not a blanket wholesale or dropshipping agreement. Shipping, payment, stock, rights and returns vary by seller, item and destination.
Sample, replacement-part, surplus and price research with condition checks.
Market focus
Multiple country-specific markets
Check eligibility & limitations
Distinguish new, used and refurbished stock. eBay permits wholesale-supplier dropshipping but prohibits listing first then buying from another retailer to ship to the customer.
Compare Chinese domestic wholesale offers and suitable source suppliers.
Market focus
China domestic
Check eligibility & limitations
Domestic orientation means language, payment, export documentation and shipping arrangements need checking; never promise universal overseas checkout or lowest landed cost.
Small wholesale orders and trial assortments in homeware, tableware, stationery, fashion and lifestyle products.
Market focus
Japan
Check eligibility & limitations
Business evidence and approval required. Japanese and international accounts have different delivery models. Check item eligibility, MOQ, fees, international shipping and import charges.
Take forward a product hypothesis, competitor and review findings, a target specification and cost range, plus the supplier questions needed to test feasibility.
BrownBag provides independent sourcing support. Platform access, supplier suitability, prices, minimum orders, payment methods and delivery options are checked for each request. Channel names and logos identify independent resources and do not imply affiliation or endorsement.
The challenge
Find products with a clear route to market.
You want to launch a product but need a category, customer and selling price to build around.
You have an existing range and want the next products to complement it commercially.
You want a private-label concept with a clear difference and suppliers who can make it.
How BrownBag helps
BrownBag turns product ideas into a commercial shortlist. We research customers, competing offers and product differences, compare target prices and indicative landed costs, and check supplier availability. Start with a new product, expand an existing range or develop a private-label concept, then leave with a product brief and sourcing next steps.
Choose the work you need
Explore our product hunting & research services
Go straight to the service you need for its process, deliverables and next steps.
Define your customer, selling channels, category and budget. Set the brief around a new launch, a range expansion or a private-label idea.
02
Compare market and commercial fit
Review customer demand, competitors, product differences and target selling prices. Compare indicative landed costs alongside supplier availability and sample options.
03
Build your launch shortlist
Prioritise the strongest opportunities and prepare a product brief, competitor comparison and indicative commercial model. Set the sample selection and sourcing actions for your preferred products.
Prepare for the conversation
Product Profit Margin Calculator
See contribution per unit after product cost, fulfilment and percentage selling fees.
Yes. We can start with your target customer, budget and selling channels, then research categories and build a focused product-opportunity shortlist.
Can you expand a range we already sell?
Yes. Share your current range, customer feedback and sales priorities. We look for complementary products, price points and product differences that give the expansion a clear commercial purpose.
Can product hunting lead into a private-label launch?
Yes. We can develop the product concept, positioning, target price and specification, then connect supplier discovery, samples, packaging and branding into the next stage.
Talk to BrownBag
Let’s find the right support for your business.
Tell us what you sell, where you operate and what you need help with. We’ll work through the next steps with you.
