The challenge
See the numbers that lead to an operational decision.
- Different reports give different answers about sales, stock or campaign results.
- Dashboards show activity without explaining the exceptions to act on.
- Manual reporting consumes time and makes assumptions hard to trace.
How BrownBag helps
Analytics and reporting turns ecommerce data into agreed measures for your team. We clarify definitions, connect the relevant sources and build views of sales, inventory, fulfilment or support that make the next action easier to identify.
What we can deliver
We agree the exact outputs around your business, channels and operating requirements.
- Agreed definitions for the numbers your team needs
- Dashboards or reports linked to the relevant source systems
- A review rhythm for performance, stock and operational exceptions
Explore the detailed service scope
What this covers
Explore the linked services for their process and deliverables. Related activities can be included in the same engagement.
Connect the next part of the journey
These services can work alongside this engagement.
From first conversation to delivery
How this engagement works
Agree the questions and definitions
Define what the team needs to decide and how each metric should be calculated.
Connect and validate the data
Map sources and review completeness, timing and reconciliation before building reports.
Build the reporting rhythm
Deliver the agreed dashboards or reports with ownership, review frequency and exception follow-up.
Prepare for the conversation
Product Profit Margin Calculator
See contribution per unit after product cost, fulfilment and percentage selling fees.
Explore this planning tool →Your questions, answered
Can reports combine marketplaces and our own store?
Yes, where the sources and permissions allow it. We agree consistent definitions and account for differences in fees, refunds, timing and data availability.
Will attribution show exactly what caused every sale?
No attribution method provides a perfect causal picture. Reporting should state its model and limitations so channel decisions do not overstate certainty.