See what remains after the sale
How we help
A strong sales month can hide low-contribution products or costly returns. When one dashboard includes tax and another excludes refunds, even a basic comparison can become an argument about which number is right.
BrownBag starts with the decision the report needs to support. We agree the sales and cost definitions, map the available sources and build product, order or channel views around them. Missing or estimated costs remain visible so the team can distinguish a useful contribution measure from a complete accounting profit figure.
Discuss this service →The work, step by step
How the work is handled
Define the commercial measures
Agree gross and net sales, cost of goods, channel fees, fulfilment costs and return treatment. Decide which costs belong to an individual order and which require a documented allocation method.
Connect and validate source records
Map store, marketplace, advertising and cost data at compatible levels. Check sample orders, refund timing and fee totals before building comparisons that depend on those records.
Build decision-led reporting
Create agreed product and channel views with filters that match the business questions. Walk through a margin review with the team and record who updates costs, investigates outliers and approves changes.
Clear handover
What you receive
- Sales and cost metric dictionary
- Validated data-source and allocation map
- Product/channel contribution dashboard
- Commercial review and cost-maintenance guide
Start the conversation
Prepare your brief
These details help us scope the work:
- Current sales, fee, advertising and return reports
- Product and fulfilment cost records
- Commercial decisions the dashboard should support
Your questions, answered
Can this show our true net profit?
The answer depends on the costs included and their accuracy. We label contribution and profit measures explicitly, and agree with finance whether overheads and other accounting adjustments belong in the reporting scope.
What if some product costs are incomplete?
We can identify the gaps and use clearly labelled assumptions where useful. The report should show which comparisons depend on estimates and provide a practical process for replacing them with approved costs.