A clear scope
What AUDIT means here
An ecommerce SEO audit is a structured diagnosis of how the store is discovered, understood and used. Our audit connects findings to affected page groups, commercial priorities and the people who can implement the changes.
The audit diagnoses and prioritises. Implementation is agreed explicitly rather than assumed to be included. Specialist technical, content and AI-discovery reviews can be added where the evidence justifies them.
The buyer problem
Where the work makes a difference
Traffic has fallen, a new catalogue is not being found or several reports disagree about what matters. A long list of tool warnings gives the team more tasks without explaining which issue affects an important buying journey.
We review representative products, categories and templates with available search and analytics data. Findings include reproducible examples, business context and a recommended action. The roadmap separates urgent defects, content opportunities and questions that need more evidence, so the next engagement starts with a reasoned scope.
BrownBag’s approach
From evidence to useful improvements
Establish the context
Collect launch dates, migrations, catalogue changes and target markets. Agree a representative page sample and baseline period, checking what search and analytics data can actually support.
Diagnose the important gaps
Review crawling, index signals, page intent, internal linking and product information. Trace findings to affected URLs and compare search changes across useful segments rather than relying on a single site-wide number.
Build an executable roadmap
Rank recommendations by likely impact, confidence, effort and dependency. Assign an owner and acceptance check, then walk through the sequence with your team so the first implementation milestone is clear.
Your handover
What you receive
- An evidence-backed findings register with affected URL examples
- A prioritised roadmap with effort, dependency and ownership fields
- A baseline report and list of data limitations
- An implementation briefing with acceptance checks for the first work phase
Evidence, with context
How we measure progress
- Record the baseline by query theme, page group, country and device where data is available.
- Track completed recommendations and validated fixes separately from search outcomes.
- Review changes against seasonality and site releases; an audit score is not a revenue forecast.
Scope your next step
Bring us the problem you want to solve.
These details help us agree the deliverables, responsibilities and review points:
- Store URL, platform, priorities and recent change history
- Read access to search and analytics reporting where available
- Development ownership and practical implementation constraints
Start with a focused scope. We confirm access, implementation ownership and any platform eligibility before the work begins.
Your questions, answered
Does the audit include fixes?
The audit provides the diagnosis and implementation-ready priorities. We can scope the fixes alongside it, or brief your existing team with acceptance checks.
Can you audit a store with little search data?
Yes, but the evidence is different. We can review technical and content readiness and establish a baseline, while being explicit about what cannot yet be concluded from performance data.
Will every tool warning become a task?
No. We assess relevance and impact on your store. Findings without a useful action or adequate evidence are recorded accordingly rather than inflated into urgent work.