A clear scope
What GEO means here
Generative Engine Optimisation, or GEO, is an emerging label for work aimed at visibility in search experiences that generate responses. It overlaps with established SEO, content strategy and AEO. It is not a published platform certification or a separate set of universal ranking rules.
GEO is the broader discovery research programme. AEO owns question-led answers, LLMO owns factual source consistency, AIO owns technical discovery readiness and GAIO owns generative-shopping catalogue readiness. AI visibility monitoring provides the repeatable reporting workflow. Shared work is scoped once.
The buyer problem
Where the work makes a difference
An AI-generated comparison may omit your relevant range, describe it incorrectly or link to an outdated page. A handful of screenshots cannot tell you whether the cause is missing evidence, inaccessible pages, an unclear product proposition or ordinary response variation.
We start with the purchasing decisions that matter commercially and document a representative discovery baseline. We inspect the pages that support those decisions, improve factual completeness and identify gaps in original product knowledge. Changes are prioritised for customer usefulness and technical accessibility, then evaluated with the same recorded scenarios.
BrownBag’s approach
From evidence to useful improvements
Establish a discovery baseline
Agree platforms, countries, languages and a manageable scenario set. Record prompts, response context, observed brand mentions, linked sources and factual errors. Review conventional search and the underlying site alongside those observations.
Strengthen the source material
Create an evidence backlog covering product facts, comparisons, policies and first-hand expertise. Improve agreed pages, internal links and crawl accessibility. Validate claims with the people who own the products and record every published change.
Repeat the review and explain uncertainty
Revisit the defined scenarios at agreed intervals and compare sources, accuracy and relevant referral behaviour. Separate platform changes and response variation from site releases, and recommend the next work using the full evidence set.
Your handover
What you receive
- A scoped AI discovery baseline and scenario register
- An evidence and content-gap backlog linked to priority pages
- Approved content and technical change briefs or scoped implementation
- A review report separating observed mentions, citations, accuracy and referrals
Evidence, with context
How we measure progress
- Review native Google generative-AI impressions and supported Bing citation reporting where account data is available; preserve each platform’s definitions.
- Repeat a documented sample across agreed surfaces; report the denominator and observed variation.
- Track identifiable AI referrals and subsequent customer actions where attribution is available.
- Compare conventional search and commercial results too; mentions, citations and visits are different measures.
Scope your next step
Bring us the problem you want to solve.
These details help us agree the deliverables, responsibilities and review points:
- Priority buying scenarios, target markets and relevant competitors
- Access to product experts and substantiation for your claims
- Search and analytics access where available, plus permission for the agreed evaluation tools
Start with a focused scope. We confirm access, implementation ownership and any platform eligibility before the work begins.
Your questions, answered
Does GEO replace ecommerce SEO?
No. Discoverable pages, useful information and clear product journeys remain part of the work. A generative-search review adds another observation layer to a functioning SEO programme.
Can you make an AI engine cite our brand?
We cannot control its response or source selection. We can improve and maintain the information it may discover and show you what the agreed tests actually observed.
Is there special schema that guarantees AI visibility?
No. We use applicable structured data to describe real page content. We do not sell a secret AI schema, a ranking switch or an unsupported guarantee.