Improve the path from visit to order
How we help
Conversion rates alone do not explain why shoppers leave. Possible causes include unclear product information, unexpected delivery costs, difficult mobile interactions or a mismatch between campaign and offer.
We combine funnel information with a hands-on review of the customer journey. Each recommendation links an observed problem to a proposed change and a way to assess it. You receive a prioritised backlog, with experiments where traffic and measurement can support useful decisions.
Discuss this service →The work, step by step
How the work is handled
Find the points of hesitation
Review analytics, customer feedback and representative mobile and desktop journeys. Inspect the transition from advert or search result to landing page, product choice, basket and checkout, noting where information or interactions break down.
Prioritise and implement changes
Rank opportunities by customer impact, evidence and implementation effort. Prepare changes to product information, page layout, delivery messaging or checkout interaction, then agree ownership and a controlled release plan.
Evaluate what changed
Use an appropriate experiment or before-and-after review with clear measurement limits. Check the live journey for regressions, compare the chosen indicators and document what to retain, revise or test next.
Clear handover
What you receive
- A conversion review with specific journey and page findings
- A prioritised improvement backlog with hypotheses and evidence
- Scoped page or checkout changes and release requirements
- An experiment or usability review report with next decisions
Start the conversation
Prepare your brief
These details help us scope the work:
- Your store URL and priority customer journeys
- Available funnel data, customer feedback and campaign context
- Access to the people who can approve and implement store changes
Your questions, answered
Do we need enough traffic for an A/B test?
A meaningful split test needs adequate data and a clear decision rule. With lower traffic, we can use usability review, customer feedback and focused fixes without presenting weak test results as proof.
Is this a full website redesign?
It can begin with one landing page, category, product template or checkout issue. We recommend broader redesign work only when the findings show that smaller changes will not address the problem.