Follow up on unfinished purchases
How we help
An unfinished cart can reflect a technical issue, an unanswered question or simple distraction. Sending the same discount repeatedly can miss the reason, reach someone who already purchased and reduce margin without showing what the sequence actually contributed.
We connect recovery messages to reliable cart or checkout events and the permissions available for each channel. The sequence helps shoppers resume buying, answers questions and introduces commercially appropriate offers. Purchase, unsubscribe and support signals are built into the stop rules so follow-up stays relevant.
Discuss this service →The work, step by step
How the work is handled
Review abandonment and contact eligibility
Check how the store records carts, checkouts and completed orders. Map the contact details and permissions available, identify recoverable journeys and define the exclusions needed for recent purchases or unresolved support issues.
Write and configure the sequence
Prepare channel-appropriate copy, timing and links back to the buying journey. Agree offer limits and customer-service handoffs, then configure suppression and stop rules with test scenarios for purchases, opt-outs and repeated events.
Check recovery and refine
Validate messages and links on representative devices. Review sends, clicks, completed orders and discount use, separating reported recovery from wider sales activity before changing the sequence or offer.
Clear handover
What you receive
- An abandonment-event and eligible-audience map
- A recovery sequence with approved copy, timing and offers
- Configured stop, exclusion and escalation rules for agreed channels
- A test checklist and recovery-performance reporting plan
Start the conversation
Prepare your brief
These details help us scope the work:
- Your store platform and existing messaging tools
- Cart, checkout and order event details
- Channel permission records, offer limits and support contact rules
Your questions, answered
Do we need to offer a discount?
No. A reminder, clearer delivery information or help choosing the right option may be more appropriate. We decide where an incentive belongs using the product economics and customer journey.
Can you use WhatsApp as well as email?
Yes, when the account, customer permissions and message requirements support it. We agree the channel mix and avoid duplicating the same follow-up across several channels.