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Reconnect with interested shoppers

Retargeting Campaign Management

Build a retargeting programme around what shoppers viewed and what they need next. BrownBag coordinates audience rules, product feeds, creative and spend across the agreed advertising channels.

Charts on a laptop used for advertising performance analysis

Reconnect with interested shoppers

How we help

Visitors see the same ad long after buying, product ads show unavailable stock or several campaigns chase the same audience. Effective retargeting connects events, exclusions, offers and creative.

We group visitor and customer behaviour into audiences and plan messages for each stage. A product viewer may need more information; a previous buyer may need a relevant complementary item. Campaign reviews connect reported advertising results with orders and contribution, accounting for attribution limits and overlap.

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The work, step by step

How the work is handled

  1. Check events, audiences and exclusions

    Review the available tracking, consent signals and product-feed data. Define eligible audience windows, recent-purchaser exclusions and segments that should receive different messages, then check that events populate as intended.

  2. Build the creative and campaign plan

    Choose the channels, product groups and creative sequence. Agree budgets and frequency controls where available, prepare the relevant landing pages and test links, feed items and audience settings before activation.

  3. Review delivery and commercial results

    Monitor audience delivery, product availability, spend and purchase signals. Compare results with campaign overlap and order economics, then adjust exclusions, creative, budget allocation or the offer based on the evidence.

Clear handover

What you receive

  • An audience and exclusion map with event requirements
  • A product-feed and tracking readiness checklist
  • A retargeting campaign plan with creative sequence and budget controls
  • A performance review connecting campaign delivery with commercial measures

Start the conversation

Prepare your brief

These details help us scope the work:

  • Your advertising accounts and current event or feed setup
  • Product margins, stock priorities and existing campaign activity
  • Approved creative assets and the customer-consent settings in use
Build your service brief →

Your questions, answered

Can we retarget on more than one advertising channel?

Yes. We plan the audiences and messages together so channels have distinct roles, then review overlap rather than counting every reported conversion as a separate new order.

What if our audience is too small to deliver?

We assess available audience sizes and channel requirements before setting the plan. The next step may be broader customer acquisition or improved measurement before a dedicated retargeting campaign.

Talk to BrownBag

Let’s find the right support
for your business.

Tell us what you sell, where you operate and what you need help with. We’ll work through the next steps with you.