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Coordinate creators and referral partners

Influencer & Affiliate Campaign Management

Build a creator or affiliate campaign around the audience and products you want to reach. BrownBag handles shortlisting, briefs, approvals and tracking so the programme stays organised.

Product photography equipment used to prepare campaign assets

Coordinate creators and referral partners

How we help

A long creator list does not tell you who fits the product, what content you are buying or how a referral will be measured. Samples, commercial terms and publication dates can drift without a single campaign record.

We turn the campaign objective into selection criteria and a manageable partner plan. Creator activity is organised around agreed deliverables and usage permissions; affiliate activity adds a defined referral and commission process. A shared campaign record tracks outreach, approvals, delivery and outstanding follow-up.

Discuss this service →

The work, step by step

How the work is handled

  1. Select the audience and partners

    Define the product, customer segment, campaign objective and budget. Review potential creators or affiliates for audience relevance, content fit and practical delivery requirements, then build a shortlist for your approval.

  2. Agree the brief and tracking

    Coordinate outreach, deliverables, sample arrangements and commercial terms. Prepare content guidance, disclosure expectations, usage permissions and tracking links or codes, with clear approval and publication milestones.

  3. Coordinate delivery and report

    Track content reviews, live placements and campaign links. Reconcile agreed deliverables and attributable activity, record commission inputs where relevant and recommend which relationships or content approaches merit another test.

Clear handover

What you receive

  • An approved creator or affiliate shortlist with selection rationale
  • Campaign briefs covering deliverables, permissions and commercial terms
  • A content, sample and publication tracker with referral links or codes
  • A campaign report and commission-reconciliation inputs where applicable

Start the conversation

Prepare your brief

These details help us scope the work:

  • Your campaign objective, products and audience priorities
  • Budget, sample availability and proposed commercial model
  • Brand guidelines, approval contacts and available referral tracking tools
Build your service brief →

Your questions, answered

Can we work with creators we already know?

Yes. We can organise an existing roster around a clearer brief, delivery calendar and reporting process, then identify any audience or content gaps.

How are affiliate sales attributed?

We agree the available link or code tracking, attribution rules and order exclusions before launch. Reporting distinguishes tracked activity from wider campaign effects that cannot be assigned confidently.

Talk to BrownBag

Let’s find the right support
for your business.

Tell us what you sell, where you operate and what you need help with. We’ll work through the next steps with you.