The problem we help solve
A clearer handoff. Less uncertainty.
Creative and targeting change frequently, but the business cannot tell whether reported conversions correspond to useful sales or repeat events.
How BrownBag helps
We scope Meta Ads Manager campaigns and the measurement connections available to your business account. The work joins creative testing, landing-page quality and a consistent event definition.
From requirement to operation
Your Meta Ads workflow
Review the audience and offer
Agree the customer problem, approved product claims, catalogue readiness and the action the campaign should generate.
Connect the campaign journey
Set up the agreed campaigns and creative variants. Review the supported pixel or server-event connection and deduplication where included.
Learn from controlled tests
Compare creative and audience results against the agreed commercial measure, check reporting discrepancies and record the next test.
What we can deliver
- Audience, offer and creative test plan
- Campaign and conversion-event setup
- Performance review with next actions
We agree the systems, responsibilities, acceptance checks and support arrangements before implementation begins.
Define the right scope
Meta account access, ad review, data permissions and feature eligibility apply. We do not claim a Meta partner tier or bypass advertising restrictions. Server-event work requires an explicit data and consent scope.
Provider requirements and interfaces can change. We recheck the applicable documentation and account access when scoping your project.
Official Meta Ads reference →Your questions, answered
Does server-side tracking remove the need for consent?
No. Collection and sharing rules still apply. We implement measurement against the requirements agreed for your business rather than treating a server connection as a way around customer choices.
What should we include in the first brief?
Share your current store and systems, provider account status, target markets and the workflow you want to improve. Include typical volumes and the person responsible for operations. Do not send passwords, API keys or customer records.