The problem we help solve
A clearer handoff. Less uncertainty.
Campaigns can spend against the wrong queries or optimise toward events that do not represent valuable orders. Product-feed issues can also prevent a good catalogue from reaching shoppers.
How BrownBag helps
We scope Google Search, Shopping-related or other suitable campaign work around your catalogue, market and available account features. Measurement and product data are reviewed before increasing spend.
From requirement to operation
Your Google Ads workflow
Audit the commercial inputs
Review product margins, target markets, landing pages, account access and conversion definitions. Identify feed or policy issues that need resolving.
Build the campaign and measurement flow
Organise campaign structure, search terms and creative. Connect approved Merchant Center or analytics inputs where relevant, with consent-aware tagging.
Review meaningful outcomes
Track search quality, conversion values and spend against the agreed goals. Use controlled changes and a reporting rhythm rather than promising a fixed return.
What we can deliver
- Campaign and measurement plan
- Scoped account, feed and conversion setup
- Search-quality and performance review
We agree the systems, responsibilities, acceptance checks and support arrangements before implementation begins.
Define the right scope
Ad approval, Merchant Center eligibility and available campaign types are controlled by Google. Advertising spend is separate, and no Google Partner tier or guaranteed ROAS is claimed.
Provider requirements and interfaces can change. We recheck the applicable documentation and account access when scoping your project.
Official Google Ads reference →Your questions, answered
Can you improve an existing account without rebuilding everything?
Yes. We can start with measurement, query quality and product-feed issues, then prioritise changes supported by the evidence. Existing campaign history is reviewed before restructuring.
What should we include in the first brief?
Share your current store and systems, provider account status, target markets and the workflow you want to improve. Include typical volumes and the person responsible for operations. Do not send passwords, API keys or customer records.