One stock operation, several selling channels
How we help
Each channel can bring a different order format, packing expectation or dispatch handoff. Managing them separately can duplicate work and create competing claims on the same stock, particularly when cancellations or returns change the available quantity.
BrownBag brings the physical fulfilment work into a defined operating flow while preserving the requirements of each channel. We map order identifiers, product SKUs and stock allocation, then coordinate picking, packing and dispatch records. Your team gets a consistent operation without pretending every sales channel works in exactly the same way.
Discuss this service →The work, step by step
How the work is handled
Map the channels and stock rules
Identify your stores and marketplaces, how orders reach the operation and how each product maps to the warehouse SKU. Agree whether stock is shared or reserved, and how held, cancelled and returned orders affect the available quantity.
Run the channel-aware fulfilment flow
Release accepted orders to picking with the correct packing, insert and dispatch requirements. Handle channel-specific exceptions through an agreed owner, keeping the original order reference connected to the warehouse work and the parcel handover.
Reconcile orders and inventory
Review fulfilled, held and unresolved orders alongside stock movements and returns. Provide the records needed for your channel updates, and scope system connections where automation can replace a repeated manual transfer without losing control of exceptions.
Clear handover
What you receive
- Channel-to-SKU and order-reference mapping
- Stock-allocation and channel packing rules
- Fulfilment status and exception handover records
Start the conversation
Prepare your brief
These details help us scope the work:
- Selling channels and order-entry methods
- Product catalogue and stock-allocation preferences
- Packaging, courier and channel update requirements
Your questions, answered
Do we need every channel integrated before starting?
No. We can establish an agreed order-file or operational handover first, then scope supported system connections. The important starting point is a dependable order and stock record.
Can different channels use different packaging?
Yes. The channel and order instructions can specify the approved packaging, inserts and documents. We establish those rules before orders enter the shared picking and packing process.