BrownBag learning topics
Ecommerce store management guides
Create a dependable product record and test the buying journey across the store, payment and fulfilment handoffs.
Can a customer buy without avoidable uncertainty?
Use these guides as a working sequence. Record your assumptions, the evidence you have and the person responsible for the next decision.
- Organise facts, variants and images.
- Check the complete mobile buying journey.
- Keep a reusable change and launch checklist.
Practical guide
Test the order journey before launching a store
A practical acceptance checklist for the moments between finding a product, paying and receiving a useful confirmation.
Read the guide →Practical guide
Create a product record you can reuse
Reduce repeated corrections by separating product facts from the copy and formatting each channel needs.
Read the guide →