BrownBag learning topics
Ecommerce startup guides
Turn an idea into a focused first launch. Work through the offer, budget and operating responsibilities before adding more channels.
What needs to be true before the first order?
Use these guides as a working sequence. Record your assumptions, the evidence you have and the person responsible for the next decision.
- Define the first customer and offer.
- Identify dependencies and budget assumptions.
- Test one complete order journey.