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Compliance & readiness

Ecommerce accessibility improvements

Help more customers browse, understand and complete the buying journey.

The problem we help solve

A clearer handoff. Less uncertainty.

A checkout can pass an automated scan and still be difficult to use with a keyboard or screen reader. Missing labels, unclear errors and inaccessible menus turn small interface defects into purchase barriers.

How BrownBag helps

We review agreed customer journeys against a defined WCAG version and target level, then implement and test the prioritised improvements. The work connects accessibility findings to the components your team maintains.

From requirement to operation

Your WCAG accessibility workflow

  1. Define the journeys and target

    Agree pages, devices, assistive-technology checks and the WCAG target. Include browsing, product selection, forms and checkout where access is available.

  2. Fix the barriers

    Address semantic structure, labels, focus order, contrast, keyboard behaviour and error recovery. Coordinate third-party widget limitations with their owners.

  3. Retest and hand over

    Combine automated checks with manual journey testing. Record remaining issues and practical guidance for future content and component changes.

What we can deliver

  • Prioritised accessibility findings
  • Scoped component and content fixes
  • Retest evidence and maintenance guidance

We agree the systems, responsibilities, acceptance checks and support arrangements before implementation begins.

Define the right scope

WCAG provides testable accessibility criteria. A scan score is not a conformance claim or certification. Full conformance requires the agreed evaluation scope and evidence; legal applicability is separately assessed.

Provider requirements and interfaces can change. We recheck the applicable documentation and account access when scoping your project.

Official WCAG accessibility reference →

Your questions, answered

Will an accessibility overlay solve the problem?

We prioritise fixing the underlying content and interaction problems. Any additional tool must be assessed in context and cannot replace testing the actual customer journey.

What should we include in the first brief?

Share the requirement, systems involved, target market, existing findings and the advisers or assessors already involved. We use that context to agree responsibilities, deliverables and the next review point.

Connect the rest of the operation

Talk to BrownBag

Let’s find the right support
for your business.

Tell us what you sell, where you operate and what you need help with. We’ll work through the next steps with you.